Media Management
Automate, optimize and manage media campaigns seamlessly with smarter workflows, financial control and real-time insights.
Automated Campaign Management
- • Create, modify and optimize ad campaigns
- • From naming conventions to pricing considerations, Nexelus has it all
- • Source inventory through a sophisticated RFP process or rely on internal expertise to allocatemedia spend across multiple media channels
- • Rules based hierarchical approvals along with electronic signatures on customizable media authorization documents from clients brings audit control and efficiency
- • Seamlessly create campaigns and orders in all major platforms
- • Manage multiple campaigns simultaneously
Budget Allocation and
Optimization
- •Set and adjust budgets dynamically
- • Optimize spending to maximize ROI
- •Use rules driven interface to optimize spend but complete all necessary tasks in the Nexelus platform while updating integrated platforms in one process
Modular Solutions Tailored
to Your Needs
- •Connect with various ad-tech platforms
- •Synchronize data and campaigns across platforms
- •Automated delivery pull and related approval automates optimization, AP reconciliation/routing,billing and revenue recognition
Financial Management
- • Improve and strengthen media financial governance
- • Generate client billing schedules for various contract terms
- • Generate client invoices by campaign, across multiple campaigns or clients with a click of a button
- • Multicurrency processing, plan in one currency with vendors transacting in multiple currencies
- • Media Plan based billing model, hence, no unwanted impact on billing and accounting due to changes in Insertion Orders
- • AI based AP workflow significantly reduces time and provides audit control
- • Cash flow projection and cash management analysis based on campaign/media plan data integrated with ERP/Financial systems (AR, AP)
- •Reconciliation of vendor invoices against client prebilled amounts periodically or at the end of campaigns, including ad-tech/ad-serving charges
- • Customizable reports for deeper insights
Analytics and
Reporting
- •Detailed analytics for campaigns, budgets, pacing, finances, etc.
- •API access available
- •Customizable reports
Scalability
- •Support for large volumes of data and multiple campaigns
- •Native support for global deployments
Benefits
Efficiency
Automates campaign adjustments and budget allocation, reducing manual workload
Integration
Ensures cohesive functioning with major ad-tech platforms like Google Ads, Meta, LinkedIn, X, The Trade Desk, Microsoft
Real-Time Data
Provides up-to-date insights and analytics for informed decision-making
Flexibility & Agility
Adapts to changing market conditions and campaign performance instantly